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This page showcases the lifestyle brand identity work of Aryan Swaroop, a brand designer based in Bengaluru, India. Projects include Arvi Hospital (brand collateral redesign), Brahmi Coffee Roasters (premium South Indian filter coffee packaging), Isha V (security & facility management identity), and Snehaloka Cricket Academy. All projects are full identity systems built from strategy through to final deliverables.

Lifestyle Brand Systems & Packaging Design

Brahmi Coffee Roasters brand identity kit
Case Study 01

Brahmi Coffee Roasters

Brahmi Coffee Roasters pour shot over branded packaging
The Idea

How It Started

I didn't want Brahmi to feel like just another premium coffee brand. I wanted it to feel like home.

The inspiration came from a South Indian festival morning. Fresh kolam at the doorstep, family slowly waking up, and a pot of filter coffee brewing in the kitchen.

The strongest memory wasn't what you saw. It was the aroma. Freshly brewed filter coffee filling every room, blending with the scent of flowers and incense, making the entire home feel warm before the day had even begun.

That feeling of nostalgia shaped every design choice. The kolam-inspired pattern reflects tradition, the illustrated woman represents the morning coffee ritual, and the deep teal, brass and coffee-brown palette captures the calm of dawn and the warmth of home.

The goal was simple. To create packaging that doesn't just sell coffee, but brings back a familiar feeling with every glance.

Applied to the Pack
View full case study →
Case Study 02

Isha V
Security & Facility Management

Isha V security

Isha V required a professional brand identity that reflected trust, reliability, and operational excellence while positioning the company as a modern, full-service facility management provider. The branding needed to communicate a strong sense of security and professionalism across a diverse range of services that extend well beyond traditional security personnel.

The identity was designed to represent the company's complete service ecosystem, including security services, housekeeping, electrical maintenance, plumbing, technical support, and facility management. Every visual element was crafted to inspire confidence, reinforce credibility, and ensure consistent recognition across both corporate communications and on-site operations.

The result is a clean, contemporary brand system that establishes Isha V as a dependable partner for integrated facility management, combining modern aesthetics with a professional presence that resonates with clients across commercial, residential, and industrial sectors.

Role

Brand Designer — identity through digital

Scope

Logo, identity, uniforms & vehicle branding, service collateral, website

Process

Positioning → identity system → applied across guards, crews, vehicles → website

Result

Improved credibility and instant recognition across every client touchpoint — from a single guard on-site to the full facility team and digital presence.

Applied Across the Business
Case Study 03

Arvi Hospital

Arvi Hospital

Redesigned Arvi Hospital's primary patient-facing brochure and led the visual campaign announcing their NABH accreditation, alongside an ongoing system of social and awareness content, doctor features, service promotions, and patient education posts.

Role

Brand Collateral Redesign & Social Content System

Scope

Redesigned Arvi Hospital's primary patient-facing brochure and led the visual campaign.

Process

The NABH accreditation was the hospital's single strongest piece of credibility, so the redesign made it the first thing every touchpoint leads with — the brochure cover, the social launch post, and every piece of content that followed.

Result

Now the hospital's primary patient-facing communication system — from the file handed to every patient at reception to the social content running weekly across their channels.

Applied Across the Brand
Before & After — Collateral Redesign
Arvi Hospital brochure after the redesign — NABH accreditation front and centre
Arvi Hospital brochure before the redesign
Before After

Drag to compare — the original brochure against the new NABH-led redesign.

Case Study 04

Snehaloka
Cricket Academy

Snehaloka Cricket Academy aerial 3D render

Comprehensive Sports Complex Visualization featuring a fully master-planned, world-class sports facility rather than a single standalone building. The project encompasses the complete architectural design, site planning, landscape architecture, circulation, lighting strategy, and environmental visualization across the entire campus, creating a cohesive and immersive sports destination.

The visualization includes a professional cricket academy with ICC-inspired practice facilities, a full-size cricket stadium with a well-maintained turf ground, multiple practice pitches, indoor and outdoor training nets, player development zones, coaching facilities, and modern sports infrastructure. The stadium features covered spectator seating, dedicated viewing galleries, team benches, VIP seating, media areas, and comfortable audience spaces designed for tournaments, academy matches, and public events.

Role

3D Visualization Artist

Scope

Full facility — architecture, landscaping, lighting

Process

Site plan → 3D modeling → material & lighting → renders

Result

Complete visual walkthrough of the academy used for client presentation and marketing.

Applied Across the Facility