Brand Designer — Bengaluru
Restless by nature.
Multidisciplinary by design.
0+Qualified Leads
0+Projects Led
0+Films Produced
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Case Studies
Crafting Brands That Leave a Lasting Impression
A closer look at two of my most comprehensive branding projects, where strategy, identity, packaging, digital experiences, and storytelling came together to build memorable brands.
Featured Case Study
Brahmi Coffee Roasters
Regional coffee brands had to choose between heritage or shelf-premium. Nobody was doing both.
Regional coffee brands had to choose between heritage and premium. Nobody was doing both.
Role
Brand Identity & Packaging Designer
Led the complete visual identity for the brand including naming direction, logo refinement, typography system, packaging hierarchy, and retail presentation to create a cohesive premium coffee experience.
Role
Brand Identity & Packaging Designer
Led the complete identity including naming, logo refinement, typography, packaging and retail presentation.
Process
Conducted competitor research to identify whitespace within regional coffee brands.
Defined a positioning strategy that balanced South Indian authenticity with modern premium aesthetics.
Developed the logo, typography system, packaging architecture, visual language, color palette, and scalable design system before extending the identity across multiple products and marketing materials.
Process
Researched competitors, defined the positioning strategy, and created a scalable identity system spanning logo, typography, packaging and marketing assets.
Result
Created a complete 44-page brand identity system covering logo usage, typography, color standards, packaging specifications, visual language, photography direction, and application guidelines.
Delivered a scalable identity capable of supporting future SKU launches while strengthening shelf presence and premium brand perception.
Result
Delivered a complete brand identity system that strengthened premium perception and supported future product expansion.
Selected Work
Three ways I build brands
About
Who I am
I'm a brand designer and creative lead based in Bengaluru. Over the last 2.5+ years I've run creative end-to-end — identity, packaging, film, and 3D — most recently as Creative Lead at Paavani Properties, where I led execution across 30+ projects and built the brand system behind a high-performing lead-generation campaign.
I like problems that need more than one discipline to solve — brand strategy that has to hold up in a packaging line, a video edit, and a live product. Currently looking for a Creative Lead or Brand Designer role at an agency working across multiple industries, not just one.
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